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OCTOBER 22, 2007



Nothing Cookie Cutter About the WearEver®
Second Annual AirBake® Extreme Cookie Challenge

Noah Gray-Cabey of "Heroes" to Host Live "Cookie-Off" in New York;
National Cookie Champions to Win $10,000 Savings Bond

WEST ORANGE, N.J., Oct. 22 /PRNewswire/ -- For all parents and kids out there who think they know cookies, start your ovens! WearEver® is searching for the most unique, scrumptious, one-of-a-kind cookie recipes in the Second Annual WearEver® AirBake® Extreme Cookie Challenge. Whether you prefer the juxtaposition of sweet and salty flavors or take the 'everything-but-the-kitchen-sink' approach, this contest is for you!

Teams of one parent and one child (between the ages of 5 to 15), are invited to submit their most creative cookie recipes through January 7, 2008. Entries will be judged on a variety of criteria, including taste, originality, appearance and appeal. Five finalists will be selected to compete in a national "Cookie-Off" in March 2008 in New York City, hosted by Noah Gray-Cabey, who plays Micah Sanders on Heroes, where they will present their cookie creations for a chance to win the grand prize of a $10,000 US Savings Bond and be named the National Cookie Champions. Four runners-up will each receive a $1,000 savings bond.

"It will be hard to replace our last champion, Chips & Dips, where the potato chip and pretzel cookie ruled, but we are looking forward to seeing what parents and their children will come up with next," said Andy Padawer, Marketing Director-Cookware for T-fal/WearEver.

At the event, finalists will bake their cookie creations using AirBake®, the ultimate insulated bakeware that eliminates virtually any chance of burning their cookies!

Recipes can be entered online at www.wearever.com or via regular mail, at:

AIRBAKE Extreme Cookie Challenge
PMI Station
PO Box 3525
Southbury, CT 06488-3525

Visit www.wearever.com for official rules, entry form and more information.

ABOUT WEAREVER®

About WearEver
Founded in 1901, WearEver is dedicated to bringing innovative, performance-driven, value focused products to the marketplace. WearEver products are stylish and durable and its cookware and bakeware lines are favored by novice cooks and home chefs alike.

T-fal/WearEver is headquartered in West Orange, New Jersey and is a division of Groupe SEB USA.

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